Meta Pixel
**Meta Pixel**
What is Meta Pixel?
The Meta Pixel (formerly Facebook Pixel) is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by placing and triggering cookies to track users as they interact with your website and your Facebook/Instagram content. This information can then be used for a variety of purposes, including retargeting website visitors with ads, optimizing ad campaigns, and measuring the effectiveness of advertising efforts. It is also used to understand how users are interacting with your website after seeing your Facebook ad.
What other technologies are related to Meta Pixel?
Meta Pixel Competitor Technologies
Meta Pixel Complementary Technologies
Which job functions commonly mention Meta Pixel?
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