Lytics
**Lytics**
What is Lytics?
Lytics is a Customer Data Platform (CDP) that helps businesses unify, analyze, and activate customer data. It aggregates data from various sources (e.g., websites, apps, CRM, email marketing platforms) to create unified customer profiles. These profiles are then used for personalized marketing, content recommendations, and improved customer experiences across different channels. Lytics focuses on behavioral data and predictive analytics to understand customer intent and optimize marketing efforts.
What other technologies are related to Lytics?
Lytics Competitor Technologies
Lytics Complementary Technologies
Which job functions commonly mention Lytics?
Which organizations are mentioning Lytics?
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