Google Merchant Center Insights

What is Google Merchant Center?

Google Merchant Center is a platform that allows retailers to upload their product data to Google and make it available for Shopping ads and other Google services. It's commonly used to manage product listings, provide accurate product information, and improve the visibility of products on Google's various platforms.

Find organizations using Google Merchant Center on Sumble →

What other technologies are related to Google Merchant Center?

Google Merchant Center Competitor Technologies

Feedonomics

Feedonomics is a feed management platform that helps optimize product data for Google Merchant Center and other channels, competing with GMC's built-in feed management capabilities.

mentioned alongside Google Merchant Center in 28% (89) of relevant job posts

Microsoft Ads

Microsoft Ads (formerly Bing Ads) is an alternative advertising platform to Google Ads, where you can advertise the same products as in Google Merchant Center. It is a direct competitor for advertising spend.

mentioned alongside Google Merchant Center in 3% (238) of relevant job posts

Bing Ads

Bing Ads is an alternative advertising platform to Google Ads, where you can advertise the same products as in Google Merchant Center. It is a direct competitor for advertising spend. Bing Ads is the previous name for Microsoft Ads.

mentioned alongside Google Merchant Center in 2% (268) of relevant job posts

Microsoft Advertising

Microsoft Advertising is an alternative advertising platform to Google Ads, where you can advertise the same products as in Google Merchant Center. It is a direct competitor for advertising spend. This is the same as Microsoft Ads.

mentioned alongside Google Merchant Center in 3% (94) of relevant job posts

Channable

Channable is a feed management platform that helps optimize product data for Google Merchant Center and other channels, competing with GMC's built-in feed management capabilities.

mentioned alongside Google Merchant Center in 5% (56) of relevant job posts

Meta Ads

Meta Ads (Facebook and Instagram) is an alternative advertising platform to Google Ads. It competes for advertising budget.

mentioned alongside Google Merchant Center in 1% (179) of relevant job posts

Facebook Business Manager

Facebook Business Manager manages access to Facebook and Instagram advertising. It is an alternative advertising platform to Google Ads, and thus competes for the same advertising budget.

mentioned alongside Google Merchant Center in 1% (94) of relevant job posts

TikTok Ads

TikTok Ads is an alternative advertising platform to Google Ads. It competes for advertising budget.

mentioned alongside Google Merchant Center in 1% (86) of relevant job posts

Google Merchant Center Complementary Technologies

Google Ads

Google Ads is used to create and manage advertising campaigns that promote products listed in Google Merchant Center. It is used to create shopping campaigns.

mentioned alongside Google Merchant Center in 1% (1.6k) of relevant job posts

Google Shopping

Google Shopping is the platform where products from Google Merchant Center are displayed to shoppers. GMC is required to show products on Google Shopping.

mentioned alongside Google Merchant Center in 6% (167) of relevant job posts

Google Tag Manager

Google Tag Manager is used to manage and deploy marketing tags (including conversion tracking for Google Ads) on a website, which helps measure the performance of Google Merchant Center campaigns.

mentioned alongside Google Merchant Center in 1% (678) of relevant job posts