Google Shopping Insights

What is Google Shopping?

Google Shopping is a service provided by Google that allows users to search for, compare, and purchase products from various online retailers. It aggregates product listings and displays them to users based on their search queries, providing information like price, availability, and seller ratings. It's commonly used by consumers to find the best deals on products and by retailers to promote their products to a wider audience.

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What other technologies are related to Google Shopping?

Google Shopping Competitor Technologies

Bing Ads

Bing Ads is a competing advertising platform, offering similar search and shopping ad formats on the Bing search engine.

mentioned alongside Google Shopping in 2% (241) of relevant job posts

Amazon

Amazon is a major online retailer and marketplace, directly competing for product sales.

mentioned alongside Google Shopping in 1% (338) of relevant job posts

Bing

Bing is a competing search engine, and therefore a competitor in terms of search traffic and advertising.

mentioned alongside Google Shopping in 2% (179) of relevant job posts

Microsoft Advertising

Microsoft Advertising is a competing advertising platform, offering similar search and shopping ad formats on the Bing search engine.

mentioned alongside Google Shopping in 3% (72) of relevant job posts

Microsoft Ads

Microsoft Ads is a competing advertising platform, offering similar search and shopping ad formats on the Bing search engine.

mentioned alongside Google Shopping in 1% (117) of relevant job posts

eBay

eBay is a major online marketplace, directly competing for product sales.

mentioned alongside Google Shopping in 1% (80) of relevant job posts

Instagram Ads

Instagram Ads, while not search based, compete for ad spend and attention of potential customers for products.

mentioned alongside Google Shopping in 1% (73) of relevant job posts

TikTok Ads

TikTok Ads compete for ad spend and attention of potential customers for products.

mentioned alongside Google Shopping in 1% (95) of relevant job posts

Google Shopping Complementary Technologies

SA 360

Search Ads 360 (SA360) is a platform to manage search marketing campaigns across multiple engines, including Google Ads. It is complementary as it centralizes management.

mentioned alongside Google Shopping in 38% (140) of relevant job posts

Performance Max

Performance Max campaigns use Google's AI to help you reach customers across Google's advertising channels. It is complementary to Google Shopping as it can be used to promote products.

mentioned alongside Google Shopping in 16% (165) of relevant job posts

Google Merchant Center

Google Merchant Center is essential for Google Shopping, as it's where product data is uploaded and managed.

mentioned alongside Google Shopping in 7% (167) of relevant job posts