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Google Marketing Platform

Last updated May 21, 2025, generated by Sumble

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What is Google Marketing Platform?

Google Marketing Platform is a unified advertising and analytics platform that enables marketers to plan, buy, measure, and optimize digital marketing campaigns and customer experiences in one place. It integrates Google Ads, Google Analytics 360, Display & Video 360, Search Ads 360, and other tools to provide a holistic view of marketing performance and customer journeys. It is commonly used by businesses to improve marketing ROI, personalize customer experiences, and make data-driven decisions.

Find 1.2k organizations using Google Marketing Platform on Sumble →

What other technologies are related to Google Marketing Platform?

Google Marketing Platform Competitor Technologies

No summary available

Adform offers a DMP, competing with Google Marketing Platform's audience management capabilities.

No summary available

Synerise competes in the CDP and marketing automation space, providing overlapping functionalities.

The Trade Desk is a competing demand-side platform (DSP) for programmatic advertising.

Trade Desk is a competing demand-side platform (DSP) for programmatic advertising.

Adobe Experience Cloud

Adobe Experience Cloud is a direct competitor to Google Marketing Platform, offering a suite of marketing solutions.

Adobe Analytics

Adobe Analytics competes directly with Google Analytics as a web analytics platform.

Facebook Business Manager

Facebook Business Manager competes for advertising spend and audience attention.

Datorama, now part of Salesforce Marketing Cloud, provides marketing intelligence and competes in the analytics space.

Number of organizations that mention technology

Google Marketing Platform

Adobe Experience Cloud

Adobe Analytics

Facebook Business Manager

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Google Marketing Platform Complementary Technologies

DV360 (Display & Video 360) is a core component of the Google Marketing Platform, used for display and video advertising.

TrueView (now part of Google Ads) is a video advertising format on YouTube, deeply integrated with Google's advertising ecosystem.

Campaign Manager

Campaign Manager (now Campaign Manager 360) is Google's ad server, integral to the Google Marketing Platform for managing and tracking campaigns.

Number of organizations that mention technology

Google Marketing Platform

Campaign Manager

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Which job functions commonly mention Google Marketing Platform?

Marketing Operations

0.4% of all Marketing Operations jobs mention Google Marketing Platform

View 189 jobs on Sumble

Marketing Analyst

0.3% of all Marketing Analyst jobs mention Google Marketing Platform

View 90 jobs on Sumble

Digital Marketing

0.2% of all Digital Marketing jobs mention Google Marketing Platform

View 690 jobs on Sumble

0.1% of all Marketing jobs mention Google Marketing Platform

View 1.4k jobs on Sumble

429 Data Analyst jobs mention Google Marketing Platform

View 429 jobs on Sumble

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Which organizations are mentioning Google Marketing Platform?

Google

Scientific and Technical Services

61 team
mention Google Marketing Platform

48 people
use Google Marketing Platform

GroupM

Professional Services

53 team
mention Google Marketing Platform

12 people
use Google Marketing Platform

EssenceMediacom

Professional Services

25 team
mention Google Marketing Platform

5 people
use Google Marketing Platform

Publicis Groupe

Professional Services

20 team
mention Google Marketing Platform

6 people
use Google Marketing Platform

Adswerve, Inc.

Professional Services

17 team
mention Google Marketing Platform

3 people
use Google Marketing Platform

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Summary powered by

Find the right accounts, contact, message, and time to sell

Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.

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