Tech Insights

Google Marketing Platform

Last updated May 16, 2025, generated by Sumble

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What is Google Marketing Platform?

Google Marketing Platform is a unified advertising and analytics platform that enables marketers to plan, buy, measure, and optimize digital marketing campaigns and customer experiences in one place. It integrates Google Ads, Google Analytics 360, Display & Video 360, Search Ads 360, and other tools to provide a holistic view of marketing performance and customer journeys. It is commonly used by businesses to improve marketing ROI, personalize customer experiences, and make data-driven decisions.

Find organizations using Google Marketing Platform on Sumble →

What other technologies are related to Google Marketing Platform?

Google Marketing Platform Competitor Technologies

Adform offers a DMP, competing with Google Marketing Platform's audience management capabilities.

mentioned alongside Google Marketing Platform in 91% (136) of relevant job posts

Synerise competes in the CDP and marketing automation space, providing overlapping functionalities.

mentioned alongside Google Marketing Platform in 60% (120) of relevant job posts

The Trade Desk is a competing demand-side platform (DSP) for programmatic advertising.

mentioned alongside Google Marketing Platform in 14% (63) of relevant job posts

Trade Desk is a competing demand-side platform (DSP) for programmatic advertising.

mentioned alongside Google Marketing Platform in 4% (230) of relevant job posts

Adobe Experience Cloud

Adobe Experience Cloud is a direct competitor to Google Marketing Platform, offering a suite of marketing solutions.

mentioned alongside Google Marketing Platform in 3% (119) of relevant job posts

Adobe Analytics

Adobe Analytics competes directly with Google Analytics as a web analytics platform.

mentioned alongside Google Marketing Platform in 1% (409) of relevant job posts

Facebook Business Manager

Facebook Business Manager competes for advertising spend and audience attention.

mentioned alongside Google Marketing Platform in 2% (145) of relevant job posts

Datorama, now part of Salesforce Marketing Cloud, provides marketing intelligence and competes in the analytics space.

mentioned alongside Google Marketing Platform in 2% (111) of relevant job posts

Google Marketing Platform Complementary Technologies

DV360 (Display & Video 360) is a core component of the Google Marketing Platform, used for display and video advertising.

mentioned alongside Google Marketing Platform in 4% (664) of relevant job posts

TrueView (now part of Google Ads) is a video advertising format on YouTube, deeply integrated with Google's advertising ecosystem.

mentioned alongside Google Marketing Platform in 35% (63) of relevant job posts

Campaign Manager

Campaign Manager (now Campaign Manager 360) is Google's ad server, integral to the Google Marketing Platform for managing and tracking campaigns.

mentioned alongside Google Marketing Platform in 9% (246) of relevant job posts

Which job functions mention Google Marketing Platform?

Job function

Jobs mentioning Google Marketing Platform

Orgs mentioning Google Marketing Platform

Marketing

0% (1.4k) job posts

308 organizations

Digital Marketing

0% (690) job posts

295 organizations

Data Analyst

0% (429) job posts

175 organizations

Marketing Operations

0% (189) job posts

48 organizations

Marketing Analyst

0% (90) job posts

45 organizations

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Which organizations are mentioning Google Marketing Platform?

Organization

Industry

Matching Teams

Matching People

Scientific and Technical Services

Professional Services

EssenceMediacom

Professional Services

Publicis Groupe

Professional Services

Professional Services

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