What is Google Analytics 360?

Google Analytics 360 is a suite of integrated data and marketing analytics products designed for enterprise-level businesses. It offers advanced analysis, reporting, and data activation capabilities beyond the standard Google Analytics, including features like advanced attribution modeling, integrations with other Google Marketing Platform products (e.g., Google Ads, Display & Video 360), unsampled data, and dedicated support. It is commonly used for understanding customer behavior across multiple channels, optimizing marketing campaigns, and improving overall business performance. GA360 helps businesses gain deeper insights, personalize customer experiences, and drive better ROI on their marketing investments.