Google Analytics 360 Insights

What is Google Analytics 360?

Google Analytics 360 is a suite of integrated data and marketing analytics products designed for enterprise-level businesses. It offers advanced analysis, reporting, and data activation capabilities beyond the standard Google Analytics, including features like advanced attribution modeling, integrations with other Google Marketing Platform products (e.g., Google Ads, Display & Video 360), unsampled data, and dedicated support. It is commonly used for understanding customer behavior across multiple channels, optimizing marketing campaigns, and improving overall business performance. GA360 helps businesses gain deeper insights, personalize customer experiences, and drive better ROI on their marketing investments.

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What other technologies are related to Google Analytics 360?

Google Analytics 360 Competitor Technologies

Synerise

Synerise offers a competing end-to-end platform for analytics and marketing automation.

mentioned alongside Google Analytics 360 in 57% (114) of relevant job posts

Adobe Analytics

Adobe Analytics is a direct competitor to Google Analytics 360, offering similar web analytics capabilities.

mentioned alongside Google Analytics 360 in 1% (318) of relevant job posts

GA4

Google Analytics 4 is the latest version of Google Analytics and is intended to replace Google Analytics 360.

mentioned alongside Google Analytics 360 in 1% (228) of relevant job posts

Optimizely

Optimizely provides A/B testing and personalization platform, offering a competing platform to Google Optimize (which directly integrates with GA360).

mentioned alongside Google Analytics 360 in 1% (95) of relevant job posts

Adobe Target

Adobe Target is a direct competitor to Google Optimize, providing A/B testing and personalization.

mentioned alongside Google Analytics 360 in 1% (86) of relevant job posts

Google Analytics 4

Google Analytics 4 is the latest version of Google Analytics and is intended to replace Google Analytics 360.

mentioned alongside Google Analytics 360 in 1% (91) of relevant job posts

Google Analytics

Google Analytics (the free version) is a limited version of GA360 and is therefore a competitor to GA360. They share core functionality but GA360 offers more advanced features.

mentioned alongside Google Analytics 360 in 0% (185) of relevant job posts

Google Analytics 360 Complementary Technologies

Adform DMP

A DMP integrates with Google Analytics 360 to enhance audience segmentation and targeting.

mentioned alongside Google Analytics 360 in 95% (142) of relevant job posts

Tealium

Tealium is a Customer Data Platform (CDP) that can enhance data collection and integration with Google Analytics 360.

mentioned alongside Google Analytics 360 in 4% (230) of relevant job posts

Google Marketing Platform

Google Marketing Platform is a suite of advertising and analytics products from Google, that Google Analytics 360 is part of and integrates closely with.

mentioned alongside Google Analytics 360 in 4% (180) of relevant job posts