GfK Insights | Sumble

What is GfK?

GfK (Growth from Knowledge) is a market research company that provides insights and data analytics to help businesses make informed decisions. They offer services related to consumer behavior, market trends, and point-of-sale tracking across various industries. GfK commonly helps companies understand market dynamics, identify growth opportunities, and optimize their marketing strategies.

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What other technologies are related to GfK?

GfK Competitor Technologies

Maritz

Maritz offers market research and customer experience solutions, competing with GfK in data and insights.

mentioned alongside GfK in 82% (86) of relevant job posts

IHS/Polk

IHS/Polk (now S&P Global Mobility) provides automotive market intelligence, overlapping with GfK's market analysis services.

mentioned alongside GfK in 74% (74) of relevant job posts

Ace Metrix

Ace Metrix specializes in measuring the effectiveness of video advertising, competing with GfK in ad effectiveness research.

mentioned alongside GfK in 90% (52) of relevant job posts

Strategic Vision

Strategic Vision focuses on understanding consumer emotions and motivations related to product and brand choices, competing with GfK in understanding consumer behavior.

mentioned alongside GfK in 88% (52) of relevant job posts

Nielsen

Nielsen is a major competitor in market research, audience measurement, and data analytics.

mentioned alongside GfK in 4% (611) of relevant job posts

Simmons

Simmons provides consumer insights and market research data, directly competing with GfK.

mentioned alongside GfK in 13% (88) of relevant job posts

Scarborough

Scarborough (now part of Nielsen) provides local market research and consumer insights, making it a competitor.

mentioned alongside GfK in 8% (88) of relevant job posts

Kantar

Kantar is a large market research and consulting firm, a significant competitor to GfK.

mentioned alongside GfK in 3% (151) of relevant job posts

GfK Complementary Technologies

MOAT

MOAT (now Oracle Moat) focuses on ad verification and attention analytics, complementing GfK's broader market research by providing specific ad performance metrics.

mentioned alongside GfK in 2% (54) of relevant job posts

IAS

IAS (Integral Ad Science) provides ad verification and viewability metrics, complementing GfK's research by offering ad quality insights.

mentioned alongside GfK in 2% (60) of relevant job posts

DV360

DV360 (Google Display & Video 360) is a platform for managing digital advertising campaigns, and GfK may provide data or analysis to inform strategies within DV360.

mentioned alongside GfK in 0% (57) of relevant job posts