GfK
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Explore more → **GfK**
What is GfK?
GfK (Growth from Knowledge) is a market research company that provides insights and data analytics to help businesses make informed decisions. They offer services related to consumer behavior, market trends, and point-of-sale tracking across various industries. GfK commonly helps companies understand market dynamics, identify growth opportunities, and optimize their marketing strategies.
What other technologies are related to GfK?
GfK Competitor Technologies
Maritz
No summary available
Maritz offers market research and customer experience solutions, competing with GfK in data and insights.
IHS/Polk
No summary available
IHS/Polk (now S&P Global Mobility) provides automotive market intelligence, overlapping with GfK's market analysis services.
Ace Metrix
No summary available
Ace Metrix specializes in measuring the effectiveness of video advertising, competing with GfK in ad effectiveness research.
Strategic Vision
No summary available
Strategic Vision focuses on understanding consumer emotions and motivations related to product and brand choices, competing with GfK in understanding consumer behavior.
Nielsen
Nielsen is a major competitor in market research, audience measurement, and data analytics.
Simmons
Simmons provides consumer insights and market research data, directly competing with GfK.
Scarborough
Scarborough (now part of Nielsen) provides local market research and consumer insights, making it a competitor.
Kantar
Kantar is a large market research and consulting firm, a significant competitor to GfK.
Number of organizations that mention technology
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GfK Complementary Technologies
MOAT
MOAT (now Oracle Moat) focuses on ad verification and attention analytics, complementing GfK's broader market research by providing specific ad performance metrics.
IAS
IAS (Integral Ad Science) provides ad verification and viewability metrics, complementing GfK's research by offering ad quality insights.
DV360
DV360 (Google Display & Video 360) is a platform for managing digital advertising campaigns, and GfK may provide data or analysis to inform strategies within DV360.
Number of organizations that mention technology
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Which job functions commonly mention GfK?
Sales Analyst
0.2% of all Sales Analyst jobs mention GfK
View 19
jobs on Sumble
Brand Marketing
0.1% of all Brand Marketing jobs mention GfK
View 48
jobs on Sumble
Buyer
104 Buyer jobs mention GfK
View 104
jobs on Sumble
Data Analyst
137 Data Analyst jobs mention GfK
View 137
jobs on Sumble
Marketing
260 Marketing jobs mention GfK
View 260
jobs on Sumble
Which organizations are mentioning GfK?
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