DoubleClick Insights

What is DoubleClick?

DoubleClick, acquired by Google, was a suite of advertising technology services. It included tools for ad serving (managing and delivering ads), ad exchanges (real-time bidding marketplaces), and campaign management. Commonly used by advertisers and publishers to buy, sell, and manage digital advertising inventory across the web.

Find organizations using DoubleClick on Sumble →

What other technologies are related to DoubleClick?

DoubleClick Competitor Technologies

Sizmek

Sizmek (formerly MediaMind) provided an ad tech platform with features that overlap with DoubleClick's capabilities, including ad serving, creative optimization, and data management.

mentioned alongside DoubleClick in 21% (501) of relevant job posts

Flashtalking

Flashtalking offers dynamic creative optimization and ad serving solutions, placing it in direct competition with DoubleClick's ad serving and creative management functionalities.

mentioned alongside DoubleClick in 13% (126) of relevant job posts

MediaMath

MediaMath provides a demand-side platform (DSP) for programmatic advertising, which competes with DoubleClick's ad buying and campaign management capabilities.

mentioned alongside DoubleClick in 13% (115) of relevant job posts

AppNexus

AppNexus (now Xandr) offered a comprehensive ad tech platform, including a DSP, SSP, and ad exchange, competing with DoubleClick's various components in the advertising ecosystem.

mentioned alongside DoubleClick in 14% (100) of relevant job posts

Adform

Adform provides an independent and integrated advertising platform with ad serving, DSP, and DMP capabilities, competing with DoubleClick's offerings.

mentioned alongside DoubleClick in 7% (106) of relevant job posts

Atlas

Atlas (formerly owned by Facebook) was an ad serving platform that directly competed with DoubleClick in providing ad serving and measurement solutions.

mentioned alongside DoubleClick in 2% (209) of relevant job posts

Trade Desk

The Trade Desk is a demand-side platform (DSP) that enables advertisers to buy programmatic advertising, competing with DoubleClick's ad buying and campaign management capabilities (specifically DBM/DV360).

mentioned alongside DoubleClick in 2% (147) of relevant job posts

Innovid

Innovid focuses on connected TV and video advertising, and provides ad serving and creative technology. It provides a different platform with functionality overlapping with that of DoubleClick.

mentioned alongside DoubleClick in 6% (58) of relevant job posts

DoubleClick Complementary Technologies

AdJuster

AdJuster is an ad operations management platform that helps automate reporting, reconcile discrepancies, and manage advertising data. It would complement DoubleClick's ad serving and campaign management functionalities.

mentioned alongside DoubleClick in 77% (96) of relevant job posts

Integral Ad Science

Integral Ad Science (IAS) provides ad verification and viewability measurement, which are complementary to DoubleClick's ad serving and campaign management capabilities.

mentioned alongside DoubleClick in 23% (149) of relevant job posts

MOAT

MOAT focuses on attention analytics and ad verification, which are complementary to DoubleClick's ad serving.

mentioned alongside DoubleClick in 9% (203) of relevant job posts