Acxiom Insights

What is Acxiom?

Acxiom is a marketing technology and data analytics company. It gathers, analyzes, and sells consumer data to businesses for targeted advertising, customer relationship management, and other marketing purposes. They provide services that help businesses understand their customers better and personalize marketing campaigns.

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What other technologies are related to Acxiom?

Acxiom Competitor Technologies

LiveRamp

LiveRamp offers data connectivity and identity resolution services, directly competing with Acxiom's offerings in customer data integration and marketing solutions.

mentioned alongside Acxiom in 9% (146) of relevant job posts

Epsilon

Epsilon provides marketing services and technology, including data, identity, and personalization, positioning it as a competitor to Acxiom.

mentioned alongside Acxiom in 5% (67) of relevant job posts

Experian

Experian, like Acxiom, is a major player in the data and analytics space, offering credit data, marketing services, and decisioning tools, making it a competitor.

mentioned alongside Acxiom in 4% (70) of relevant job posts

Comscore

Comscore is a media measurement and analytics company that competes with Acxiom in providing audience insights and data for marketing purposes.

mentioned alongside Acxiom in 1% (63) of relevant job posts

Nielsen

Nielsen provides audience measurement, data, and analytics, competing with Acxiom in the marketing and advertising effectiveness space.

mentioned alongside Acxiom in 0% (55) of relevant job posts

Acxiom Complementary Technologies

Datorama

Datorama (now Salesforce Marketing Cloud Intelligence) is a marketing intelligence platform that can be used to analyze and visualize data managed by Acxiom, providing a complementary function.

mentioned alongside Acxiom in 1% (52) of relevant job posts

DV360

DV360 is a demand-side platform (DSP) which can utilize Acxiom's data for ad targeting and campaign management, acting as a complementary technology.

mentioned alongside Acxiom in 0% (52) of relevant job posts

Google Analytics

Google Analytics provides website analytics that, when combined with Acxiom's data, can give a more complete view of the customer journey, so is a complementary technology.

mentioned alongside Acxiom in 0% (101) of relevant job posts