SPIN Selling is a sales methodology that focuses on asking the right questions to guide the customer to identify their needs and realize the value of the product or service being offered. SPIN stands for Situation, Problem, Implication, and Need-payoff. Salespeople use this framework to understand the customer's current situation, uncover their problems, explore the implications of those problems, and highlight the benefits of their solution in addressing those needs.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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