BANT is a sales qualification framework representing Budget, Authority, Need, and Timeline. It helps sales professionals determine if a prospect is a qualified lead by assessing whether they have the budget to purchase, the authority to make the decision, a need for the product or service, and a timeline for implementation. While not a technology itself, it's a methodology used in sales technology tools and processes.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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