CRM, or Customer Relationship Management, is a technology for managing all your company's relationships and interactions with customers and potential customers. It helps businesses improve customer service, streamline sales processes, and increase profitability. CRM systems are commonly used to store customer contact information, track interactions, manage leads, and automate marketing campaigns.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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