Marketing automation refers to software platforms and technologies designed for marketing and sales departments to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. It helps nurture leads, personalize the customer experience, and measure the effectiveness of marketing campaigns, ultimately improving efficiency and driving revenue growth.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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