marketing automation Insights

What is marketing automation?

Marketing automation refers to software platforms and technologies designed for marketing and sales departments to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. It helps nurture leads, personalize the customer experience, and measure the effectiveness of marketing campaigns, ultimately improving efficiency and driving revenue growth.

Find organizations using marketing automation on Sumble →

What other technologies are related to marketing automation?

marketing automation Complementary Technologies

Marketing Analytics

Marketing analytics provides data and insights that are essential for optimizing marketing automation campaigns. It helps measure the effectiveness of campaigns and identify areas for improvement.

mentioned alongside marketing automation in 33% (264) of relevant job posts

email marketing

Email marketing is a core function of most marketing automation platforms. Automation platforms enhance email marketing through features like segmentation, triggered emails, and A/B testing.

mentioned alongside marketing automation in 4% (1.5k) of relevant job posts

SEO

SEO drives organic traffic that can be nurtured through marketing automation. While not directly part of marketing automation, it is an important source of leads and website visitors.

mentioned alongside marketing automation in 2% (3.3k) of relevant job posts