Marketing Analytics
**Marketing Analytics**
What is Marketing Analytics?
Marketing analytics is the practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and return on investment (ROI). It involves using data and analytical techniques to understand customer behavior, optimize marketing campaigns, and improve decision-making. Common use cases include campaign performance tracking, customer segmentation, predictive modeling for lead scoring, and optimizing marketing spend across different channels.
What other technologies are related to Marketing Analytics?
Marketing Analytics Competitor Technologies
Marketing Analytics Complementary Technologies
Which job functions commonly mention Marketing Analytics?
Which organizations are mentioning Marketing Analytics?
Sumble Find the right accounts, contact, message, and time to sell
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
Use Sumble to: