Tech Insights

Web Analytics

Last updated May 16, 2025, generated by Sumble

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What is Web Analytics?

Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. It is commonly used to track website traffic, user behavior, conversion rates, and marketing campaign performance, enabling data-driven decisions to improve website effectiveness and achieve business goals.

Find organizations using Web Analytics on Sumble →

What other technologies are related to Web Analytics?

Web Analytics Competitor Technologies

Nielsen Ad Intel

Nielsen Ad Intel provides competitive advertising intelligence, overlapping with the competitive analysis aspects of web analytics.

mentioned alongside Web Analytics in 28% (63) of relevant job posts

Pathmatics provides competitive advertising intelligence, overlapping with the competitive analysis aspects of web analytics.

mentioned alongside Web Analytics in 10% (67) of relevant job posts

Marketing Analytics

Marketing analytics can include web analytics, but also encompasses other marketing channels and data sources. It is a broader discipline but competes in providing insights.

mentioned alongside Web Analytics in 7% (59) of relevant job posts

Web Analytics Complementary Technologies

Online Marketing

Web Analytics is a crucial component of Online Marketing, providing data to optimize strategies.

mentioned alongside Web Analytics in 60% (1.4k) of relevant job posts

social media marketing

Web Analytics provides data on the effectiveness of social media marketing campaigns.

mentioned alongside Web Analytics in 14% (1.9k) of relevant job posts

Digital Marketing

Web analytics is a core component for measuring and analyzing digital marketing efforts.

mentioned alongside Web Analytics in 14% (1.6k) of relevant job posts

Which job functions mention Web Analytics?

Job function

Jobs mentioning Web Analytics

Orgs mentioning Web Analytics

Sales, Marketing, Customer Support & Business Development

0% (6.1k) job posts

1 organizations

Marketing

0% (5.4k) job posts

1k organizations

Digital Marketing

1% (3.1k) job posts

2.2k organizations

Content Creator

0% (316) job posts

144 organizations

Marketing Operations

0% (128) job posts

23 organizations

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Which organizations are mentioning Web Analytics?

Organization

Industry

Matching Teams

Matching People

Scientific and Technical Services

Manufacturing

The Estée Lauder Companies

Retail Trade

Scientific and Technical Services

Finance and Insurance

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