Salesforce Pardot (now known as Marketing Cloud Account Engagement) is a B2B marketing automation platform designed to help marketing and sales teams work together to find and nurture the most promising prospects, close more deals, and maximize return on investment. It provides tools for email marketing, lead generation, lead management, reporting, and sales alignment. It is commonly used to automate marketing tasks, personalize customer interactions, and track marketing campaign performance.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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