Salesforce Pardot
What is Salesforce Pardot?
Salesforce Pardot (now known as Marketing Cloud Account Engagement) is a B2B marketing automation platform designed to help marketing and sales teams work together to find and nurture the most promising prospects, close more deals, and maximize return on investment. It provides tools for email marketing, lead generation, lead management, reporting, and sales alignment. It is commonly used to automate marketing tasks, personalize customer interactions, and track marketing campaign performance.
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