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PPC advertising

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What is PPC advertising?

PPC advertising, or Pay-Per-Click advertising, is an online advertising model where advertisers pay a fee each time one of their ads is clicked. It's a way of buying visits to your site, rather than attempting to "earn" those visits organically through SEO. Search engine advertising is one of the most popular forms of PPC. Common uses include driving immediate traffic to a website, promoting specific products or services, and testing different marketing messages.

Find organizations using PPC advertising on Sumble →

What other technologies are related to PPC advertising?

PPC advertising Competitor Technologies

social media marketing
Social media marketing is an alternative method of digital advertising, which competes for marketing budget and customer attention.
mentioned alongside PPC advertising in 4% (573) of relevant job posts
email marketing
Email marketing is an alternative method of digital advertising, which competes for marketing budget and customer attention.
mentioned alongside PPC advertising in 2% (684) of relevant job posts
SEO
SEO (Search Engine Optimization) is an alternative way of generating traffic from search engines, and thus competes with PPC for visibility.
mentioned alongside PPC advertising in 0% (786) of relevant job posts
Facebook Ads
Facebook Ads is an alternative method of digital advertising, which competes for marketing budget and customer attention.
mentioned alongside PPC advertising in 0% (65) of relevant job posts
LinkedIn
LinkedIn advertising competes for marketing budget and customer attention.
mentioned alongside PPC advertising in 0% (70) of relevant job posts
Facebook
Facebook advertising competes for marketing budget and customer attention.
mentioned alongside PPC advertising in 0% (69) of relevant job posts
Instagram
Instagram advertising competes for marketing budget and customer attention.
mentioned alongside PPC advertising in 0% (56) of relevant job posts

PPC advertising Complementary Technologies

Digital Strategy
Digital strategy informs the overall approach to online marketing, including PPC, ensuring efforts are aligned with business goals.
mentioned alongside PPC advertising in 28% (149) of relevant job posts
content marketing
Content marketing supports PPC by providing valuable, engaging content that ads can direct users to, improving ad quality and conversion rates.
mentioned alongside PPC advertising in 4% (517) of relevant job posts
Copywriting
Effective copywriting is crucial for creating compelling ad copy that attracts clicks and drives conversions in PPC campaigns.
mentioned alongside PPC advertising in 10% (173) of relevant job posts

Which job functions mention PPC advertising?

Job function
Jobs mentioning PPC advertising
Orgs mentioning PPC advertising
Marketing
0% (942) job posts
↗
123 organizations
↗
Digital Marketing
0% (717) job posts
↗
240 organizations
↗
Social Media Manager
0% (18) job posts
↗
10 organizations
↗
Salesforce Administrator
0% (17) job posts
↗
7 organizations
↗
Marketing Operations
0% (7) job posts
↗
1 organizations
↗
See more or filter by date, location, industry, etc →

Which organizations are mentioning PPC advertising?

Organization
Industry
Matching Teams
Matching People
PPC advertising
Ring Ring Marketing
Professional Services
1 teams
↗
1 people
↗
See more or filter by date, location, industry, etc →

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