Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically through search engine optimization. Common PPC platforms include Google Ads and Microsoft Advertising. Advertisers bid on keywords relevant to their target audience, and ads are displayed when users search for those keywords. PPC is commonly used to drive traffic to websites, generate leads, and increase sales.
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