Search Engine Optimization (SEO) is the practice of improving the visibility of a website or a web page in search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. It involves optimizing website content, structure, and technical aspects to rank higher in search engine results pages (SERPs) for relevant keywords and queries. Common techniques include keyword research, on-page optimization (e.g., title tags, meta descriptions), off-page optimization (e.g., link building), technical SEO (e.g., site speed, mobile-friendliness), and content marketing. SEO aims to increase organic traffic to a website, which can lead to increased brand awareness, leads, and sales.
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