Search Engine Marketing
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Explore more → What is Search Engine Marketing?
Search Engine Marketing (SEM) is a digital marketing strategy used to increase the visibility of websites in search engine results pages (SERPs) through paid advertising. It primarily involves using paid ads (like Google Ads or Bing Ads) to appear at the top or side of search results when users search for specific keywords. SEM is commonly used to drive targeted traffic to a website, generate leads, and increase sales.
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