NVivo is a qualitative data analysis (QDA) computer software package produced by QSR International. It is used by researchers in various fields, such as social sciences, healthcare, education, and business, to organize, analyze, and gain insights from unstructured or qualitative data. This data can include interviews, open-ended survey responses, articles, social media content, and other text-based or multimedia information. NVivo facilitates tasks such as coding, thematic analysis, and exploring relationships within the data.
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