We found 7,058 companies that use Instagram Reels. 4,054 of them name it in their own job posts, and the rest through employees' public profiles. Its share of job posts is growing, and 2,309 job posts named it from October 2025 to August 2026. It comes up most in Social Media Manager job posts.
Which companies name Instagram Reels in the most job posts?
Among the companies with the most job posts naming Instagram Reels are Universal Music Group (48), Booking Experts B.V. (32) and Aiti Media (26). Three of these five companies are in Professional Services.
CompanyPostsRecent job post
Universal Music GroupArts, Entertainment, and Recreation · first seen Dec 202348
"A strong understanding of short-form video platforms such as TikTok, Instagram Reels and YouTube Shorts"Marketing Intern (6 months), Sep 22, 2026
Booking Experts B.V.Scientific and Technical Services · first seen Jan 202432
"Ontwikkelen van videocontent (YouTube, Instagram Reels, TikTok);"Junior Social Media & Content Marketeer, Enschede, Jan 19, 2026
Aiti MediaProfessional Services · first seen Dec 202326
"Broad Understanding on how to make content in TikTok, Instagram Reels, and YouTube."Internship Photo and Videographer, Jun 27, 2026
WITHINProfessional Services · first seen Apr 202525
"Edit and deliver engaging short-form videos optimized for TikTok, Instagram Reels, YouTube Shorts, and other social platforms."social editor, Nov 1, 2026
Hustler MarketingProfessional Services · first seen Aug 202321
"This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends."Ads Creative Strategist - E-commerce Marketing Agency, Oct 9, 2026
Hiring for Instagram Reels is growing. 1.4 in every 10,000 job posts named it from June to August 2026, against 1.2 from March to May. From October to December 2025 it was 1.1.
Show the data
Month
Job posts naming Instagram Reels
All job posts
Per 10,000
Oct 2025
155
1,413,673
1.1
Nov 2025
191
1,822,119
1.0
Dec 2025
126
1,236,103
1.0
Jan 2026
198
1,828,002
1.1
Feb 2026
210
1,856,647
1.1
Mar 2026
202
1,850,711
1.1
Apr 2026
177
1,728,886
1.0
May 2026
245
1,821,509
1.3
Jun 2026
273
1,909,496
1.4
Jul 2026
238
1,815,180
1.3
Aug 2026
294
1,835,698
1.6
How many companies named Instagram Reels in a job post for the first time in recent months?
Job posts named Instagram Reels for the first time at 507 companies from June to August 2026, against 364 from March to May. That brings the companies naming it for the first time since October 2025 to 1,400, through August 2026.
March to May 2026364
June to August 2026507
October 2025 to August 20261,400
Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.
How do we know which companies use Instagram Reels?
4,054 of the 7,058 companies name Instagram Reels in their own job posts. The other 3,004 show up because employees list it on their profiles. 123 show up in both job posts and employees' profiles.
How we knowCompaniesShare
Job posts name Instagram Reels
4,05457%
Employees' profiles list Instagram Reels
3,00443%
7,058 companies. Each is counted once, under the strongest evidence we have for it.
What size are the companies that use Instagram Reels?
Companies with fewer than 50 employees are 2.2 times as common among Instagram Reels users as on the typical tech page. 541 of its companies have more than 5,000 employees.
Share of its companies
Typical tech page
ShareTypical
Under 50 employees
48%22%
50 to 999
35%38%
1,000 to 5,000
9.3%17%
Over 5,000
7.7%23%
Where are Instagram Reels companies based?
Beyond the United States (37%), Instagram Reels is unusually common in Indonesia, at 9.9% of its companies. Its companies are based in 92 countries and territories.
ShareTypical
United States
37%43%
India
16%6.9%
Indonesia
9.9%0.64%
United Kingdom
7.2%6.4%
Canada
3.9%3.6%
Australia
2.7%2.2%
Companies in 92 countries and territories. Shares are of companies with a known headquarters country.
Show the data
Country
Companies
Share
Typical tech page
United States
2,444
37%
43%
India
1,091
16%
6.9%
Indonesia
664
9.9%
0.64%
United Kingdom
484
7.2%
6.4%
Canada
258
3.9%
3.6%
Australia
182
2.7%
2.2%
Which teams work with Instagram Reels?
Job posts for Instagram Reels point to marketing teams far more than any other, at 199 companies. Social media teams are second, at 63 companies, and creative teams third, at 41.
TeamCompanies
Marketing
199
Social media
63
Creative
41
Communications
33
Content
32
Digital marketing
29
What else do Instagram Reels companies use?
YouTube Shorts and InShot are the tools most closely tied to Instagram Reels. Later comes third, 15 times as common as usual, at 5.8%.
Share of the 3,766 Instagram Reels companies counted here whose job posts also name the tool
Typical for companies the same size
Which companies started naming Instagram Reels in job posts recently?
284 companies with 50 or more employees started naming Instagram Reels in job posts between April and August 2026. 31 of them have more than 5,000 employees. Another 7 were AI-native companies, which we list separately.
Companies that named Instagram Reels in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.
Which roles mention Instagram Reels most?
Social Media Manager is the most common role, in 26% of job posts naming Instagram Reels. The top four roles cover 58% of these job posts.
RoleSharePosts
Social Media Manager
26%592
Content Creator
17%390
Video Designer
10%233
Producer
5.8%133
Marketing
3.6%84
Digital Marketing
2.6%61
Show the data
Role
Share
Oct 2025 to Aug 2026
Mar to May 2026
Jun to Aug 2026
Social Media Manager
26%
592
125
198
Content Creator
17%
390
109
121
Video Designer
10%
233
65
78
Producer
5.8%
133
45
38
Marketing
3.6%
84
26
23
Digital Marketing
2.6%
61
13
18
About this data
Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.
Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.
Sumble has a free plan, and the same data is available through its API and MCP server.
A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.
Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.
