# Companies using Instagram Reels

We found 7,058 companies that use Instagram Reels. 4,054 of them name it in their own job posts, and the rest through employees' public profiles. Its share of job posts is growing, and 2,309 job posts named it from October 2025 to August 2026. It comes up most in Social Media Manager job posts.

Data as of November 9, 2026. Source: Sumble.

## Which companies name Instagram Reels in the most job posts?

Among the companies with the most job posts naming Instagram Reels are Universal Music Group (48), Booking Experts B.V. (32) and Aiti Media (26). Three of these five companies are in Professional Services.

| Company | Job posts | Recent job post |
|---|---:|---|
| [Universal Music Group](https://sumble.com/orgs/universal-music-group) | 48 | "A strong understanding of short-form video platforms such as TikTok, Instagram Reels and YouTube Shorts" (Marketing Intern (6 months), Sep 22, 2026) |
| [Booking Experts B.V.](https://sumble.com/orgs/booking-experts-b.v.) | 32 | "Ontwikkelen van videocontent (YouTube, Instagram Reels, TikTok);" (Junior Social Media & Content Marketeer, Enschede, Jan 19, 2026) |
| [Aiti Media](https://sumble.com/orgs/aiti-media-agency) | 26 | "Broad Understanding on how to make content in TikTok, Instagram Reels, and YouTube." (Internship Photo and Videographer, Jun 27, 2026) |
| [WITHIN](https://sumble.com/orgs/within) | 25 | "Edit and deliver engaging short-form videos optimized for TikTok, Instagram Reels, YouTube Shorts, and other social platforms." (social editor, Nov 1, 2026) |
| [Hustler Marketing](https://sumble.com/orgs/hustler-marketing) | 21 | "This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends." (Ads Creative Strategist - E-commerce Marketing Agency, Oct 9, 2026) |

## Is hiring for Instagram Reels growing?

Hiring for Instagram Reels is growing. 1.4 in every 10,000 job posts named it from June to August 2026, against 1.2 from March to May. From October to December 2025 it was 1.1.

| Month | Job posts naming it | All job posts | Per 10,000 job posts |
|---|---:|---:|---:|
| Oct 2025 | 155 | 1,413,673 | 1.1 |
| Nov 2025 | 191 | 1,822,119 | 1.0 |
| Dec 2025 | 126 | 1,236,103 | 1.0 |
| Jan 2026 | 198 | 1,828,002 | 1.1 |
| Feb 2026 | 210 | 1,856,647 | 1.1 |
| Mar 2026 | 202 | 1,850,711 | 1.1 |
| Apr 2026 | 177 | 1,728,886 | 1.0 |
| May 2026 | 245 | 1,821,509 | 1.3 |
| Jun 2026 | 273 | 1,909,496 | 1.4 |
| Jul 2026 | 238 | 1,815,180 | 1.3 |
| Aug 2026 | 294 | 1,835,698 | 1.6 |

## How many companies named Instagram Reels in a job post for the first time in recent months?

Job posts named Instagram Reels for the first time at 507 companies from June to August 2026, against 364 from March to May. That brings the companies naming it for the first time since October 2025 to 1,400, through August 2026.

| Period | Companies naming it in a job post for the first time |
|---|---:|
| March to May 2026 | 364 |
| June to August 2026 | 507 |
| October 2025 to August 2026 | 1,400 |

Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.

## How do we know which companies use Instagram Reels?

4,054 of the 7,058 companies name Instagram Reels in their own job posts. The other 3,004 show up because employees list it on their profiles. 123 show up in both job posts and employees' profiles.

| How we know | Companies | Share |
|---|---:|---:|
| Job posts name Instagram Reels | 4,054 | 57% |
| Employees' profiles list Instagram Reels | 3,004 | 43% |

## What size are the companies that use Instagram Reels?

Companies with fewer than 50 employees are 2.2 times as common among Instagram Reels users as on the typical tech page. 541 of its companies have more than 5,000 employees.

| Size | Share | Typical tech page |
|---|---:|---:|
| Under 50 employees | 48% | 22% |
| 50 to 999 | 35% | 38% |
| 1,000 to 5,000 | 9.3% | 17% |
| Over 5,000 | 7.7% | 23% |

## Where are Instagram Reels companies based?

Beyond the United States (37%), Instagram Reels is unusually common in Indonesia, at 9.9% of its companies. Its companies are based in 92 countries and territories.

| Country | Companies | Share | Typical tech page |
|---|---:|---:|---:|
| United States | 2,444 | 37% | 43% |
| India | 1,091 | 16% | 6.9% |
| Indonesia | 664 | 9.9% | 0.64% |
| United Kingdom | 484 | 7.2% | 6.4% |
| Canada | 258 | 3.9% | 3.6% |
| Australia | 182 | 2.7% | 2.2% |

## Which teams work with Instagram Reels?

Job posts for Instagram Reels point to marketing teams far more than any other, at 199 companies. Social media teams are second, at 63 companies, and creative teams third, at 41.

| Team | Companies |
|---|---:|
| Marketing | 199 |
| Social media | 63 |
| Creative | 41 |
| Communications | 33 |
| Content | 32 |
| Digital marketing | 29 |

## Which roles mention Instagram Reels most?

Social Media Manager is the most common role, in 26% of job posts naming Instagram Reels. The top four roles cover 58% of these job posts.

| Role | Share | Oct 2025 to Aug 2026 | Mar to May 2026 | Jun to Aug 2026 |
|---|---:|---:|---:|---:|
| Social Media Manager | 26% | 592 | 125 | 198 |
| Content Creator | 17% | 390 | 109 | 121 |
| Video Designer | 10% | 233 | 65 | 78 |
| Producer | 5.8% | 133 | 45 | 38 |
| Marketing | 3.6% | 84 | 26 | 23 |
| Digital Marketing | 2.6% | 61 | 13 | 18 |

## Which companies started naming Instagram Reels in job posts recently?

284 companies with 50 or more employees started naming Instagram Reels in job posts between April and August 2026. 31 of them have more than 5,000 employees. Another 7 were AI-native companies, which we list separately.

| Group | Company | Job posts, April to August 2026 |
|---|---|---:|
| AI native | [ReadyChatAI.llc](https://sumble.com/orgs/readychataimessenger) | 4 |
| AI native | [ImagineArt](https://sumble.com/orgs/imagineartai) | 1 |
| AI native | [StudyFetch](https://sumble.com/orgs/studyfetch) | 1 |
| AI native | [Ve.Ai](https://sumble.com/orgs/veai) | 1 |
| AI native | [SourceReady](https://sumble.com/orgs/sourceready) | 1 |
| Commercial | [Guest Services, Inc.](https://sumble.com/orgs/guest-services) | 7 |
| Commercial | [Meitu Inc.](https://sumble.com/orgs/meitu) | 4 |
| Commercial | [BluPeak Credit Union](https://sumble.com/orgs/use-credit-union) | 4 |
| Commercial | [Rivrs](https://sumble.com/orgs/rivrsgames) | 4 |
| Commercial | [Woodie's](https://sumble.com/orgs/woodies-diy) | 3 |
| Mid-market | [Harrods](https://sumble.com/orgs/harrods) | 2 |
| Mid-market | [TP-Link](https://sumble.com/orgs/tp-link) | 2 |
| Mid-market | [Torrid](https://sumble.com/orgs/torrid) | 2 |
| Mid-market | [Steve Madden](https://sumble.com/orgs/steve-madden) | 2 |
| Mid-market | [Johanniter-Unfall-Hilfe e.V.](https://sumble.com/orgs/johanniter) | 2 |
| Enterprise | [Lenskart.com](https://sumble.com/orgs/lenskart-com) | 4 |
| Enterprise | [Procter & Gamble](https://sumble.com/orgs/procter-&-gamble) | 2 |
| Enterprise | [BSH Home Appliances Group](https://sumble.com/orgs/bsh-home-appliances) | 2 |
| Enterprise | [Al-Futtaim](https://sumble.com/orgs/al-futtaim) | 2 |
| Enterprise | [Marriott International](https://sumble.com/orgs/marriott-international) | 1 |

Companies that named Instagram Reels in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.

## What else do Instagram Reels companies use?

YouTube Shorts and InShot are the tools most closely tied to Instagram Reels. Later comes third, 15 times as common as usual, at 5.8%.

| Tool | Companies | Also name it | Typical | Times as common |
|---|---:|---:|---:|---:|
| YouTube Shorts | 1,818 | 48% | 0.42% | 114 times |
| InShot | 303 | 8% | 0.28% | 28 times |
| Later | 217 | 5.8% | 0.39% | 15 times |
| CapCut | 1,951 | 52% | 3.8% | 14 times |
| Runway | 279 | 7.4% | 0.57% | 13 times |
| Threads | 194 | 5.2% | 0.41% | 12 times |
| DaVinci Resolve | 680 | 18% | 1.5% | 12 times |
| Final Cut Pro | 1,286 | 34% | 2.9% | 12 times |

Shares are out of the 3,766 companies whose job posts name Instagram Reels, not counting firms whose job posts name almost every technology.

## About this data

Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.

Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.

Sumble has a free plan, and the same data is available through its API and MCP server.

A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.

Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.