Tech Insights

Google Optimize

Last updated May 14, 2025, generated by Sumble

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What is Google Optimize?

Google Optimize was a website optimization platform that allowed users to run A/B tests, multivariate tests, and personalization experiments on their websites. It enabled marketers and website owners to test different versions of web pages, content, or features to determine which variations performed best in terms of user engagement, conversions, or other desired metrics. Google has sunsetted Google Optimize on September 30, 2023. Existing functionality has been migrated to Google Analytics 4.

Find organizations using Google Optimize on Sumble →

What other technologies are related to Google Optimize?

Google Optimize Competitor Technologies

Optimizely is a direct competitor to Google Optimize, offering A/B testing and personalization features.

mentioned alongside Google Optimize in 17% (1.9k) of relevant job posts

VWO (Visual Website Optimizer) is another direct competitor providing A/B testing, personalization, and conversion optimization tools.

mentioned alongside Google Optimize in 24% (830) of relevant job posts

Adobe Target is a competitor in the A/B testing and personalization space, integrated within the Adobe Experience Cloud.

mentioned alongside Google Optimize in 8% (771) of relevant job posts

AdobeTarget is a competitor in the A/B testing and personalization space, integrated within the Adobe Experience Cloud. This is a duplicate entry of Adobe Target.

mentioned alongside Google Optimize in 92% (55) of relevant job posts

AB Tasty is a competitor, offering A/B testing, personalization, and feature management capabilities.

mentioned alongside Google Optimize in 17% (178) of relevant job posts

Monetate offers personalization and testing capabilities, positioning it as a competitor.

mentioned alongside Google Optimize in 15% (95) of relevant job posts

Convert is a competitor providing A/B testing and personalization tools for websites.

mentioned alongside Google Optimize in 18% (65) of relevant job posts

Dynamic Yield provides personalization, testing, and optimization capabilities, positioning it as a competitor.

mentioned alongside Google Optimize in 8% (67) of relevant job posts

Google Optimize Complementary Technologies

Hotjar provides heatmaps, session recordings, and feedback tools that complement A/B testing by offering insights into user behavior.

mentioned alongside Google Optimize in 8% (977) of relevant job posts

Google Tag Manager

Google Tag Manager is used to deploy and manage tags, including Google Optimize tags, making it a complementary technology.

mentioned alongside Google Optimize in 4% (1.6k) of relevant job posts

Google Analytics

Google Analytics provides data and metrics used to inform and analyze A/B tests run in Google Optimize, so it's complementary.

mentioned alongside Google Optimize in 1% (3.3k) of relevant job posts

Which job functions mention Google Optimize?

Job function

Jobs mentioning Google Optimize

Orgs mentioning Google Optimize

Marketing

0% (1.1k) job posts

306 organizations

Data Analyst

0% (639) job posts

253 organizations

Executive

1% (528) job posts

267 organizations

Digital Marketing

0% (508) job posts

263 organizations

Marketing Operations

0% (120) job posts

18 organizations

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Which organizations are mentioning Google Optimize?

Organization

Industry

Matching Teams

Matching People

Scientific and Technical Services

Finance and Insurance

Nestlé Nespresso SA

Accommodation and Food Services

Finance and Insurance

Finance and Insurance

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