Google Optimize was a website optimization platform that allowed users to run A/B tests, multivariate tests, and personalization experiments on their websites. It enabled marketers and website owners to test different versions of web pages, content, or features to determine which variations performed best in terms of user engagement, conversions, or other desired metrics. Google has sunsetted Google Optimize on September 30, 2023. Existing functionality has been migrated to Google Analytics 4.
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