# Companies using Google Optimize

4,332 companies in our data use Google Optimize, and 2,488 of them name it in job posts they wrote. Its share of job posts is shrinking, though 930 job posts still named it from October 2025 to August 2026. Data Analyst roles mention it most.

Data as of November 9, 2026. Source: Sumble.

## Which companies name Google Optimize in the most job posts?

Spiralyze, Nestlé and Nestlé USA are among the companies with the most job posts naming Google Optimize. Nestlé USA is the newest of the five companies in the table, with its first job post naming it in December 2024.

| Company | Job posts | People | Recent job post |
|---|---:|---:|---|
| [Spiralyze](https://sumble.com/orgs/spiralyze) | 136 | 2 | "Checking issues with test measurement on Google Optimize, VWO, Optimizely, Hotjar" (Google Web Analytics and Tagging Specialist, May 7, 2026) |
| [Nestlé](https://sumble.com/orgs/nestle) | 102 | 2 | "Solid understanding of analytics and content optimization concepts and tools (Google marketing Platform, Google Optimize)" (Website Services Project Manager, Oct 28, 2026) |
| [Nestlé USA](https://sumble.com/orgs/nestle-usa) | 66 | 0 | "Familiar with some of the following tools: Google Optimize, Usabilla, Tint, Photoshop, SessionCam, Data Studio, SimilarWeb;" (Junior Website Content Editor, Aug 10, 2026) |
| [Dentsu Digital Inc.](https://sumble.com/orgs/dentsu-digital) | 61 | 0 | "…└アクセス解析ツール（GA、AdobeAnalyticsなど）を利用した分析業務経験 └GTMなどを用いたWEBサイトにおけるタグマネジメント経験 └A/Bテストツール（Google Optimize、AdobeTarget）によるサイトのCVR改善業務 └WEB接客ツール（KARTEなど）を用いた施策立案の経験 └ダッシュボードの構築経験（Tableau、LookerStudioなどのツール利用経験）…" ([xc1] Data Analytics Consultant, Feb 7, 2026) |
| [EPAM Systems](https://sumble.com/orgs/epam-systems) | 54 | 4 | "Utilize A/B testing tools like Google Optimize, Optimizely, or VWO to improve user experience" (Senior Full-Stack Software Engineer (JavaScript, PWA), Sep 27, 2025) |

## Is hiring for Google Optimize growing?

A smaller share of job posts mentioned Google Optimize from June to August 2026 than from March to May: 0.25 in every 10,000 job posts, down from 0.45. From October to December 2025 it was 0.71.

| Month | Job posts naming it | All job posts | Per 10,000 job posts |
|---|---:|---:|---:|
| Oct 2025 | 98 | 1,413,673 | 0.69 |
| Nov 2025 | 127 | 1,822,119 | 0.70 |
| Dec 2025 | 91 | 1,236,103 | 0.74 |
| Jan 2026 | 115 | 1,828,002 | 0.63 |
| Feb 2026 | 116 | 1,856,647 | 0.62 |
| Mar 2026 | 97 | 1,850,711 | 0.52 |
| Apr 2026 | 89 | 1,728,886 | 0.51 |
| May 2026 | 59 | 1,821,509 | 0.32 |
| Jun 2026 | 49 | 1,909,496 | 0.26 |
| Jul 2026 | 50 | 1,815,180 | 0.28 |
| Aug 2026 | 39 | 1,835,698 | 0.21 |

## How many companies named Google Optimize in a job post for the first time in recent months?

Google Optimize showed up in job posts at 38 companies for the first time from June to August 2026, and 71 in the three months before. That brings the companies naming it for the first time since October 2025 to 269, through August 2026.

| Period | Companies naming it in a job post for the first time |
|---|---:|
| March to May 2026 | 71 |
| June to August 2026 | 38 |
| October 2025 to August 2026 | 269 |

Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.

## How do we know which companies use Google Optimize?

The evidence for Google Optimize is close to even: 57% of these companies name it in job posts, and 43% come from employees' profiles. 193 show up in both job posts and employees' profiles.

| How we know | Companies | Share |
|---|---:|---:|
| Job posts name Google Optimize | 2,488 | 57% |
| Employees' profiles list Google Optimize | 1,844 | 43% |

## What size are the companies that use Google Optimize?

Google Optimize skews toward smaller firms. 29% of its users are companies with fewer than 50 employees, against 22% on the typical tech page. 600 of its companies have more than 5,000 employees.

| Size | Share | Typical tech page |
|---|---:|---:|
| Under 50 employees | 29% | 22% |
| 50 to 999 | 41% | 38% |
| 1,000 to 5,000 | 16% | 17% |
| Over 5,000 | 14% | 23% |

## Where are Google Optimize companies based?

The United States has the most Google Optimize companies (37%), but the Netherlands stands out: 4.8% of them, against 2% on the typical tech page. Its companies are based in 87 countries and territories.

| Country | Companies | Share | Typical tech page |
|---|---:|---:|---:|
| United States | 1,517 | 37% | 43% |
| United Kingdom | 276 | 6.8% | 6.4% |
| Germany | 219 | 5.4% | 4.4% |
| The Netherlands | 197 | 4.8% | 2% |
| Brazil | 196 | 4.8% | 2.8% |
| Canada | 168 | 4.1% | 3.6% |

## Which teams work with Google Optimize?

Google Optimize sits mostly with marketing teams (117 companies). Cro and digital marketing teams come next, at 31 companies each.

| Team | Companies |
|---|---:|
| Marketing | 117 |
| Cro | 31 |
| Digital marketing | 31 |
| Growth | 30 |
| Digital | 24 |
| E-Commerce | 22 |

## Which roles mention Google Optimize most?

No single role dominates for Google Optimize; Data Analyst leads with 12% of the job posts. Digital Marketing is second, at 8.7%.

| Role | Share | Oct 2025 to Aug 2026 | Mar to May 2026 | Jun to Aug 2026 |
|---|---:|---:|---:|---:|
| Data Analyst | 12% | 107 | 38 | 11 |
| Digital Marketing | 8.7% | 81 | 17 | 21 |
| Sales | 5.6% | 52 | 12 | 3 |
| Growth Marketing | 5.1% | 47 | 10 | 6 |
| GTM Engineer | 4.4% | 41 | 16 | 0 |
| Performance Marketing | 3.2% | 30 | 6 | 3 |

## Which companies started naming Google Optimize in job posts recently?

Between April and August 2026, 56 companies with 50 or more employees first named Google Optimize in a job post, 13 of them with more than 5,000 employees. Canada Life leads the new enterprise companies, with 3 job posts from April to August.

| Group | Company | Job posts, April to August 2026 |
|---|---|---:|
| Commercial | [Niteco](https://sumble.com/orgs/niteco-vietnam) | 3 |
| Commercial | [Vinova](https://sumble.com/orgs/vinova-pte) | 3 |
| Commercial | [Cheil Australia](https://sumble.com/orgs/cheil-australia) | 3 |
| Commercial | [Flo Mattress](https://sumble.com/orgs/flo-mattress) | 3 |
| Commercial | [Mulberry England](https://sumble.com/orgs/mulberry) | 2 |
| Mid-market | [Cetera Financial Group](https://sumble.com/orgs/cetera-financial-group) | 3 |
| Mid-market | [PEP](https://sumble.com/orgs/pep) | 2 |
| Mid-market | [Vivara](https://sumble.com/orgs/vivara) | 2 |
| Mid-market | [WellBiz Brands, Inc.](https://sumble.com/orgs/wellbiz-brands) | 1 |
| Mid-market | [Three UK](https://sumble.com/orgs/three-47db1f8e) | 1 |
| Enterprise | [Canada Life](https://sumble.com/orgs/canada-life-assurance) | 3 |
| Enterprise | [The Walt Disney Company](https://sumble.com/orgs/walt-disney) | 2 |
| Enterprise | [Konecta](https://sumble.com/orgs/konecta) | 2 |
| Enterprise | [Dow Jones](https://sumble.com/orgs/dow-jones) | 2 |
| Enterprise | [Pluxee](https://sumble.com/orgs/pluxee) | 2 |

Companies that named Google Optimize in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.

## What else do Google Optimize companies use?

VWO, Crazy Egg and Optimizely show up far more often at Google Optimize companies than at companies of the same size. AB Tasty is 22 times as common as usual, at 6.9%.

| Tool | Companies | Also name it | Typical | Times as common |
|---|---:|---:|---:|---:|
| VWO | 730 | 36% | 0.75% | 48 times |
| Crazy Egg | 112 | 5.5% | 0.16% | 34 times |
| Optimizely | 1,054 | 52% | 1.9% | 27 times |
| AB Tasty | 140 | 6.9% | 0.31% | 22 times |
| Hotjar | 829 | 41% | 2.1% | 19 times |
| FullStory | 135 | 6.6% | 0.42% | 16 times |
| Adobe Target | 282 | 14% | 0.94% | 15 times |
| Shopify Plus | 119 | 5.8% | 0.42% | 14 times |

Shares are out of the 2,036 companies whose job posts name Google Optimize, not counting firms whose job posts name almost every technology.

## Which project themes come up in Google Optimize job posts?

Setting aside broad digital transformation, Frontend Migration is the theme teams hiring for Google Optimize mention most, in 21 job posts. Broad digital transformation work shows up in 259 of its job posts.

| Project theme | Job posts |
|---|---:|
| Digital Transformation | 259 |
| Frontend Migration | 21 |
| Data Infrastructure Migration | 16 |
| Design System Migration | 8 |

## About this data

Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.

Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.

Sumble has a free plan, and the same data is available through its API and MCP server.

A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.

Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.