DBM Insights | Sumble

What is DBM?

DBM (Database Management) refers to a family of simple database engines, often file-based, that provide key-value storage. DBM implementations are typically used for storing and retrieving data associated with a specific key. They are frequently embedded within applications requiring persistent storage of small amounts of data, like configuration settings or user preferences, without the overhead of a full-fledged relational database.

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What other technologies are related to DBM?

DBM Competitor Technologies

AppNexus

AppNexus (now Xandr) offered a competing DSP platform for programmatic advertising.

mentioned alongside DBM in 19% (137) of relevant job posts

MediaMath

MediaMath was a demand-side platform (DSP) directly competing with DBM for programmatic ad buying.

mentioned alongside DBM in 10% (92) of relevant job posts

Sizmek

Sizmek offered a competing ad tech stack, including a DSP, that directly competed with DBM.

mentioned alongside DBM in 3% (59) of relevant job posts

Facebook

Facebook (now Meta) is a major advertising platform that competes with DBM for advertising spend.

mentioned alongside DBM in 0% (56) of relevant job posts

DBM Complementary Technologies

DCM

DCM (DoubleClick Campaign Manager, now Campaign Manager 360) is an ad server commonly used with DBM for campaign management, tracking, and reporting.

mentioned alongside DBM in 3% (113) of relevant job posts

GA

Google Analytics (GA) provides website analytics data that can be used to inform and optimize DBM campaigns.

mentioned alongside DBM in 1% (58) of relevant job posts

Adobe Omniture

Adobe Omniture (now Adobe Analytics) is a web analytics platform similar to Google Analytics, offering data that can be used to optimize DBM campaigns.

mentioned alongside DBM in 1% (60) of relevant job posts