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Data Management Platforms

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**Data Management Platforms**

What is Data Management Platforms?

A Data Management Platform (DMP) is a centralized repository of audience data. It collects, organizes, and activates first-party, second-party, and third-party data from various sources. DMPs are commonly used by marketers and publishers to improve ad targeting, personalize content, and gain insights into customer behavior. They enable businesses to create detailed customer profiles, segment audiences, and optimize marketing campaigns across different channels.

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