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Demand Side Platforms

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**Demand Side Platforms**

What is Demand Side Platforms?

A demand-side platform (DSP) is a system that allows advertisers to manage multiple ad exchanges and data exchange accounts through one interface. Real-time bidding (RTB) for online display, video, mobile and search ads are commonly managed via DSPs. DSPs enable marketers to buy impressions across a range of publisher sites, while targeting specific users. This is often done using real-time bidding (RTB) which allows programmatic buying.

What other technologies are related to Demand Side Platforms?

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