Customer Data Platforms
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Explore more → **Customer Data Platforms**
What is Customer Data Platforms?
A Customer Data Platform (CDP) is a unified customer database that collects, organizes, and activates customer data from various sources. It creates a single, coherent view of each customer, providing a comprehensive understanding of their behaviors, preferences, and interactions across all touchpoints. CDPs are commonly used for personalized marketing, improved customer service, and enhanced analytics.
What other technologies are related to Customer Data Platforms?
Customer Data Platforms Competitor Technologies
Number of organizations that mention technology
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Customer Data Platforms Complementary Technologies
marketing automation
Marketing automation systems benefit from the unified customer data that a CDP provides to orchestrate more personalized and effective campaigns.
Salesforce Marketing Cloud
Salesforce Marketing Cloud can leverage a CDP to enhance its personalization capabilities and improve campaign effectiveness.
Adobe Analytics
Adobe Analytics provides insights into customer behavior, which complements the unified customer view provided by a CDP.
Number of organizations that mention technology
500
Customer Data Platforms
5,431
marketing automation
12,457
Salesforce Marketing Cloud
8,943
Adobe Analytics
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Which job functions commonly mention Customer Data Platforms?
Marketing Operations
0.1% of all Marketing Operations jobs mention Customer Data Platforms
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jobs on Sumble
Solutions Architect
42 Solutions Architect jobs mention Customer Data Platforms
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jobs on Sumble
Data Analyst
111 Data Analyst jobs mention Customer Data Platforms
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jobs on Sumble
Marketing
214 Marketing jobs mention Customer Data Platforms
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jobs on Sumble
Data, Analytics & Machine Learning
156 Data, Analytics & Machine Learning jobs mention Customer Data Platforms
View 156
jobs on Sumble
Which organizations are mentioning Customer Data Platforms?
Salesforce
Scientific and Technical Services
PwC
Professional Services
Deloitte
Professional Services
Adobe
Scientific and Technical Services
Ernst & Young
Professional Services
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