Customer Data Platform
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Explore more → **Customer Data Platform**
What is Customer Data Platform?
A Customer Data Platform (CDP) is a packaged software that creates a persistent, unified customer database that is accessible to other systems. CDPs consolidate data from various online and offline sources to create a single, comprehensive view of each customer. This unified profile is then used to personalize marketing efforts, improve customer service, and drive sales by providing insights into customer behavior and preferences.
What other technologies are related to Customer Data Platform?
Customer Data Platform Competitor Technologies
Adobe Experience Platform
A direct competitor to Customer Data Platforms, offering similar capabilities for data unification, customer profile management, and experience orchestration.
Salesforce Marketing Cloud
While Salesforce Marketing Cloud provides marketing automation, its Customer 360 offering overlaps with CDP capabilities by centralizing customer data.
Number of organizations that mention technology
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Customer Data Platform Complementary Technologies
marketing automation
Marketing automation tools often integrate with CDPs to leverage unified customer data for personalized campaigns and automated workflows.
Journey Builder
Journey Builder orchestrates customer experiences based on data, making it complementary to a CDP's unified customer view.
Analytics
Analytics platforms analyze the data managed by CDPs to provide insights into customer behavior and campaign performance.
Number of organizations that mention technology
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Which job functions commonly mention Customer Data Platform?
Marketing Operations
0.1% of all Marketing Operations jobs mention Customer Data Platform
View 38
jobs on Sumble
Salesforce Administrator
0.1% of all Salesforce Administrator jobs mention Customer Data Platform
View 64
jobs on Sumble
Product Manager
51 Product Manager jobs mention Customer Data Platform
View 51
jobs on Sumble
Marketing
170 Marketing jobs mention Customer Data Platform
View 170
jobs on Sumble
Information Technology
94 Information Technology jobs mention Customer Data Platform
View 94
jobs on Sumble
Which organizations are mentioning Customer Data Platform?
Constellation Brands
Manufacturing
Capgemini
Professional Services
Boston Scientific
Health Care and Social Assistance
Manulife
Finance and Insurance
JPMorgan Chase
Finance and Insurance
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