CDPs Insights | Sumble

What is CDPs?

A Customer Data Platform (CDP) is a type of packaged software that creates a persistent, unified customer database that is accessible to other systems. CDPs collect data from a variety of sources, clean and combine it, and then make it available to other marketing systems. They are commonly used to improve marketing personalization, campaign management, and customer service by providing a single view of the customer.

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What other technologies are related to CDPs?

CDPs Competitor Technologies

DMPs

Data Management Platforms (DMPs) focus on anonymous data for advertising, while CDPs handle known customer data. Therefore, CDPs and DMPs compete for marketing budget and use cases.

mentioned alongside CDPs in 15% (350) of relevant job posts

CRMs

Customer Relationship Management (CRM) systems manage customer interactions and data, similar to CDPs, but often lack the identity resolution and real-time capabilities of a CDP. They compete for similar use cases within organizations.

mentioned alongside CDPs in 1% (100) of relevant job posts

Tealium

Tealium offers a CDP, directly competing with other CDP vendors.

mentioned alongside CDPs in 1% (56) of relevant job posts

Segment

Segment is a CDP, directly competing with other CDP vendors.

mentioned alongside CDPs in 1% (51) of relevant job posts

CDPs Complementary Technologies

DSPs

Demand-Side Platforms (DSPs) are used to buy advertising programmatically. CDPs can provide valuable customer data to DSPs for better ad targeting and personalization.

mentioned alongside CDPs in 3% (204) of relevant job posts

SSPs

Supply-Side Platforms (SSPs) help publishers sell ad space. CDPs can inform SSPs about customer preferences to improve ad relevance and value.

mentioned alongside CDPs in 5% (83) of relevant job posts

Ad Servers

Ad servers deliver ads. CDPs can provide data to ad servers for personalized ad delivery and measurement.

mentioned alongside CDPs in 4% (54) of relevant job posts