CDPs
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Explore more → **CDPs**
What is CDPs?
A Customer Data Platform (CDP) is a type of packaged software that creates a persistent, unified customer database that is accessible to other systems. CDPs collect data from a variety of sources, clean and combine it, and then make it available to other marketing systems. They are commonly used to improve marketing personalization, campaign management, and customer service by providing a single view of the customer.
What other technologies are related to CDPs?
CDPs Competitor Technologies
DMPs
Data Management Platforms (DMPs) focus on anonymous data for advertising, while CDPs handle known customer data. Therefore, CDPs and DMPs compete for marketing budget and use cases.
CRMs
Customer Relationship Management (CRM) systems manage customer interactions and data, similar to CDPs, but often lack the identity resolution and real-time capabilities of a CDP. They compete for similar use cases within organizations.
Tealium
Tealium offers a CDP, directly competing with other CDP vendors.
Segment
Segment is a CDP, directly competing with other CDP vendors.
Number of organizations that mention technology
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CDPs Complementary Technologies
DSPs
Demand-Side Platforms (DSPs) are used to buy advertising programmatically. CDPs can provide valuable customer data to DSPs for better ad targeting and personalization.
SSPs
Supply-Side Platforms (SSPs) help publishers sell ad space. CDPs can inform SSPs about customer preferences to improve ad relevance and value.
Ad Servers
Ad servers deliver ads. CDPs can provide data to ad servers for personalized ad delivery and measurement.
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Which job functions commonly mention CDPs?
Marketing Operations
0.2% of all Marketing Operations jobs mention CDPs
View 127
jobs on Sumble
Marketing Analyst
0.1% of all Marketing Analyst jobs mention CDPs
View 38
jobs on Sumble
Product Manager
110 Product Manager jobs mention CDPs
View 110
jobs on Sumble
Marketing
234 Marketing jobs mention CDPs
View 234
jobs on Sumble
Sales, Marketing, Customer Support & Business Development
506 Sales, Marketing, Customer Support & Business Development jobs mention CDPs
View 506
jobs on Sumble
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