CRM stands for Customer Relationship Management. It is a technology used to manage all your company's relationships and interactions with customers and potential customers. A CRM system helps businesses improve customer service, streamline sales processes, increase profitability, and retain customers. CRMs are commonly used for contact management, sales tracking, marketing automation, and customer support.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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