What is ABM?

Account-Based Marketing (ABM) is a strategic approach to business marketing based on account awareness in which marketing and sales teams work together to target best-fit accounts. Instead of casting a wide net, ABM focuses resources on a specific set of high-value accounts, personalizing marketing efforts to resonate with the needs and interests of decision-makers within those accounts. It's commonly used to improve ROI, shorten sales cycles, and foster stronger client relationships.