Tech Insights

Social Media Marketing (SMM)

Last updated May 19, 2025, generated by Sumble

What is Social Media Marketing (SMM)?

Social Media Marketing (SMM) involves using social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. Common uses include brand awareness, lead generation, customer relationship building, and direct sales.

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What other technologies are related to Social Media Marketing (SMM)?

Social Media Marketing (SMM) Complementary Technologies

Search Engine Optimization (SEO)

SEO increases organic visibility, which can drive traffic to social media profiles and content, enhancing SMM efforts.

mentioned alongside Social Media Marketing (SMM) in 5% (121) of relevant job posts

Search Engine Marketing (SEM)

SEM drives paid traffic to websites and landing pages, which can be integrated with SMM campaigns to amplify reach and engagement.

mentioned alongside Social Media Marketing (SMM) in 6% (54) of relevant job posts

email marketing

Email marketing can be used to promote social media content, grow social media following, and drive traffic to social media profiles, complementing SMM strategies.

mentioned alongside Social Media Marketing (SMM) in 0% (54) of relevant job posts