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Social Media Marketing (SMM)

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**Social Media Marketing (SMM)**

What is Social Media Marketing (SMM)?

Social Media Marketing (SMM) involves using social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. Common uses include brand awareness, lead generation, customer relationship building, and direct sales.

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Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.

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