Search Engine Optimization (SEO) is the practice of improving a website's visibility in search engine results pages (SERPs). It involves optimizing various elements of a website, such as content, code, and structure, to rank higher for relevant keywords and increase organic traffic. Common techniques include keyword research, on-page optimization (title tags, meta descriptions, header tags, content optimization), off-page optimization (link building, social media marketing), and technical SEO (site speed, mobile-friendliness, site architecture).
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