Pay Per Click (PPC)
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Explore more → **Pay Per Click (PPC)**
What is Pay Per Click (PPC)?
Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to 'earn' those visits organically. PPC is commonly used to drive traffic to websites, generate leads, and increase sales. Search engine advertising (like Google Ads) is a common form of PPC.
What other technologies are related to Pay Per Click (PPC)?
Pay Per Click (PPC) Competitor Technologies
Search Engine Optimization (SEO)
SEO aims to improve organic search rankings, reducing reliance on paid advertising like PPC. Thus, SEO and PPC compete for visibility in search engine results.
SEO
SEO aims to improve organic search rankings, reducing reliance on paid advertising like PPC. Thus, SEO and PPC compete for visibility in search engine results.
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Pay Per Click (PPC) Complementary Technologies
social media marketing
Social media marketing can drive traffic to landing pages optimized for PPC campaigns, and insights from PPC can inform social media strategies.
email marketing
Email marketing can be used to nurture leads generated from PPC campaigns and drive conversions.
Google Ads
Google Ads is a platform where PPC advertising campaigns are run. It provides the infrastructure for the technology to function.
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Which job functions commonly mention Pay Per Click (PPC)?
Travel Agent
0.1% of all Travel Agent jobs mention Pay Per Click (PPC)
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jobs on Sumble
Digital Marketing
142 Digital Marketing jobs mention Pay Per Click (PPC)
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jobs on Sumble
Marketing
217 Marketing jobs mention Pay Per Click (PPC)
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jobs on Sumble
Content Creator
11 Content Creator jobs mention Pay Per Click (PPC)
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jobs on Sumble
Sales
11 Sales jobs mention Pay Per Click (PPC)
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jobs on Sumble
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