Search Engine Marketing (SEM)
**Search Engine Marketing (SEM)**
What is Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). It primarily involves paid advertising, such as pay-per-click (PPC) campaigns, where advertisers bid on keywords to have their ads displayed when users search for those terms. SEM aims to drive targeted traffic to a website by ensuring it appears prominently in search results for relevant queries. It often includes search engine optimization (SEO) to improve organic rankings, but it heavily relies on paid advertising for immediate and measurable results.
Which job functions commonly mention Search Engine Marketing (SEM)?
Sumble Find the right accounts, contact, message, and time to sell
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
Use Sumble to: