Tech Insights

Search Engine Marketing (SEM)

Last updated May 19, 2025, generated by Sumble

What is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). It primarily involves paid advertising, such as pay-per-click (PPC) campaigns, where advertisers bid on keywords to have their ads displayed when users search for those terms. SEM aims to drive targeted traffic to a website by ensuring it appears prominently in search results for relevant queries. It often includes search engine optimization (SEO) to improve organic rankings, but it heavily relies on paid advertising for immediate and measurable results.

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What other technologies are related to Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) Complementary Technologies

Search Engine Optimization (SEO)

SEO and SEM both aim to improve a website's visibility in search engine results. SEO focuses on organic ranking, while SEM includes paid advertising. They are often used together.

mentioned alongside Search Engine Marketing (SEM) in 21% (540) of relevant job posts

Social Media Marketing (SMM)

SMM can be complementary to SEM as it can drive traffic to a website, which can then be optimized for search engines through SEM.

mentioned alongside Search Engine Marketing (SEM) in 20% (54) of relevant job posts

Target Display

Target display advertising is a form of online advertising that can complement SEM by increasing brand awareness and driving targeted traffic to a website.

mentioned alongside Search Engine Marketing (SEM) in 16% (57) of relevant job posts