What is Salesforce Integrations?

Salesforce integrations refer to the process of connecting Salesforce, a leading cloud-based CRM platform, with other systems, applications, and data sources. These integrations are used to streamline workflows, improve data visibility, enhance collaboration, and automate business processes. Common examples include integrating Salesforce with marketing automation platforms (e.g., Marketo, Pardot), accounting software (e.g., QuickBooks, NetSuite), customer service tools (e.g., Zendesk), e-commerce platforms (e.g., Shopify, Magento), and data warehouses. Integrations can be achieved through various methods such as APIs, pre-built connectors, middleware, and custom code.