Sales & Operations Planning
**Sales & Operations Planning**
What is Sales & Operations Planning?
Sales & Operations Planning (S&OP) is an integrated business management process that aligns all functions of an organization—including sales, marketing, manufacturing, supply chain, and finance—to a unified set of plans. It typically involves a monthly cycle of data gathering, demand planning, supply planning, reconciliation, and executive review. The goal of S&OP is to balance supply and demand, optimize inventory levels, improve customer service, and ultimately maximize profitability by creating a single operating plan that everyone in the organization can follow.
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