Sales and Operations Planning
**Sales and Operations Planning**
What is Sales and Operations Planning?
Sales and Operations Planning (S&OP) is an integrated business management process that aligns all functions of an organization – sales, marketing, product development, manufacturing, and supply chain – to execute a single, agreed-upon plan. It involves regular cross-functional meetings to review past performance, assess current demand and capacity, and develop forecasts and production plans. The goal is to improve forecast accuracy, optimize inventory levels, enhance customer service, and increase profitability by ensuring that supply meets demand effectively.
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