Performance Marketing
**Performance Marketing**
What is Performance Marketing?
Performance marketing is a comprehensive term that refers to online marketing and advertising programs where advertisers pay only when specific actions occur. These actions can include clicks, leads, sales, or other key performance indicators (KPIs) defined by the advertiser. Common channels and tactics used in performance marketing include affiliate marketing, search engine marketing (SEM), social media advertising, native advertising, and display advertising. The core principle is ROI-driven, focusing on measurable results and accountability.
Which job functions commonly mention Performance Marketing?
Sumble Find the right accounts, contact, message, and time to sell
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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