Paid advertising involves paying for ad space to promote products, services, or brands. This can take many forms, including search engine marketing (SEM) where ads appear alongside search results, social media advertising where ads are displayed on social platforms, display advertising where ads are shown on websites, and video advertising where ads are shown before, during, or after video content. It is commonly used to increase brand awareness, generate leads, and drive sales.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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