Tech Insights

Numerator

Last updated May 14, 2025, generated by Sumble

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What is Numerator?

Numerator is a market intelligence firm providing insights into consumer behavior, pricing, and promotion strategies based on a large consumer panel and data analytics. It is commonly used by brands and retailers to optimize their marketing efforts, understand competitive landscapes, and improve sales performance.

Find organizations using Numerator on Sumble →

What other technologies are related to Numerator?

Numerator Competitor Technologies

IRI provides similar retail and consumer data analytics services, making it a direct competitor.

mentioned alongside Numerator in 11% (958) of relevant job posts

Nielsen offers competing retail measurement and consumer insights services.

mentioned alongside Numerator in 7% (1.2k) of relevant job posts

84.51 provides data analytics and insights, overlapping with Numerator's offerings.

mentioned alongside Numerator in 34% (204) of relevant job posts

Circana provides similar services in retail and consumer data analysis.

mentioned alongside Numerator in 15% (424) of relevant job posts

Nielsen's panel data competes directly with Numerator's consumer panel data.

mentioned alongside Numerator in 88% (56) of relevant job posts

SPINS focuses on natural and specialty products, providing similar data and insights as Numerator.

mentioned alongside Numerator in 16% (175) of relevant job posts

NPD provides market research and point of sale data, overlapping with Numerator's market insights.

mentioned alongside Numerator in 18% (144) of relevant job posts

Circana (formerly IRI) provides similar services in retail and consumer data analysis.

mentioned alongside Numerator in 32% (67) of relevant job posts

Numerator Complementary Technologies

Spectra/demographics

Demographic data enhances the insights Numerator provides.

mentioned alongside Numerator in 100% (53) of relevant job posts

Demographic data enhances the insights Numerator provides.

mentioned alongside Numerator in 8% (94) of relevant job posts

Microsoft Power BI

A data visualization tool, which can be used to analyze and present Numerator's data.

mentioned alongside Numerator in 0% (586) of relevant job posts

Which job functions mention Numerator?

Job function

Jobs mentioning Numerator

Orgs mentioning Numerator

Analyst

0% (288) job posts

101 organizations

Buyer

0% (237) job posts

67 organizations

Strategy

0% (173) job posts

46 organizations

Sales Operations

0% (83) job posts

4 organizations

Sales Analyst

1% (76) job posts

22 organizations

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Which organizations are mentioning Numerator?

Organization

Industry

Matching Teams

Matching People

Retail Trade

Manufacturing

The Hershey Company

Manufacturing

Manufacturing

Health Care and Social Assistance

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