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Marketing Cloud Personalization

Marketing Cloud Personalization

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**Marketing Cloud Personalization**

What is Marketing Cloud Personalization?

Marketing Cloud Personalization (formerly Interaction Studio) is a real-time interaction management platform that allows businesses to deliver individualized experiences across channels. It helps marketers understand customer behavior and preferences to personalize content, offers, and recommendations in real-time. It is commonly used to optimize websites, email campaigns, and mobile apps to improve engagement and conversion rates.

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Find the right accounts, contact, message, and time to sell

Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.

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