Data Cloud Insights

What is Data Cloud?

Data Cloud (formerly Salesforce CDP) is a platform that unifies customer data from various sources (CRM, ERP, marketing automation, etc.) to create a single, unified view of each customer. It helps businesses deliver personalized experiences, improve marketing campaigns, and gain deeper customer insights by activating this unified data across different engagement channels.

Find organizations using Data Cloud on Sumble →

What other technologies are related to Data Cloud?

Data Cloud Complementary Technologies

Salesforce Marketing Cloud

Salesforce Marketing Cloud is a marketing automation platform that benefits from unified customer data provided by Data Cloud. Data Cloud enhances personalization and segmentation within Marketing Cloud.

mentioned alongside Data Cloud in 3% (1.5k) of relevant job posts

Marketing Cloud Personalization

Marketing Cloud Personalization (formerly Interaction Studio) uses real-time data to personalize customer experiences. Data Cloud can provide the unified customer data needed for enhanced personalization within Marketing Cloud Personalization.

mentioned alongside Data Cloud in 29% (80) of relevant job posts

Sales Cloud

Sales Cloud is a sales force automation platform. Data Cloud enriches Sales Cloud data with a holistic view of customer interactions, providing sales teams with more context.

mentioned alongside Data Cloud in 3% (541) of relevant job posts