Data Cloud (formerly Salesforce CDP) is a platform that unifies customer data from various sources (CRM, ERP, marketing automation, etc.) to create a single, unified view of each customer. It helps businesses deliver personalized experiences, improve marketing campaigns, and gain deeper customer insights by activating this unified data across different engagement channels.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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