What is LTK?

LTK (formerly rewardStyle and LIKEtoKNOW.it) is a platform that enables social media influencers to monetize their content, primarily focused on fashion, beauty, home, and lifestyle. It provides tools for influencers to create shoppable posts and stories, linking directly to products sold by retailers. Consumers can then purchase these products through the influencer's links, and the influencer earns a commission on those sales. LTK essentially connects influencers, retailers, and consumers in a streamlined affiliate marketing ecosystem. They also have an app, LIKEtoKNOW.it, which allows users to shop the looks they see in photos across social media.