Inbound marketing is a business methodology that attracts customers by creating valuable content and tailored experiences. Unlike outbound marketing, which interrupts audiences with content they don't want, inbound marketing forms connections they are looking for and solves problems they already have. Common techniques include content marketing, search engine optimization (SEO), social media marketing, and email marketing, all aimed at attracting, engaging, and delighting customers.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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