Google Analytics is a web analytics service that tracks and reports website traffic. It is commonly used by marketers to understand user behavior, measure the performance of marketing campaigns, and gain insights into website content and audience demographics. It involves embedding a tracking code on a website to collect data, which is then processed and presented in various reports.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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