Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of channels such as email, postal mail, text messaging, and online advertising. The goal is to elicit a measurable response, such as an order, visit, or inquiry. Common uses include sending catalogs, promotional offers, newsletters, and personalized advertisements to targeted audiences to build brand awareness, generate leads, and drive sales.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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