DFP
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Explore more → **DFP**
What is DFP?
DFP (DoubleClick for Publishers), now known as Google Ad Manager, is a comprehensive ad management platform used by publishers to manage and serve ads across their websites, mobile apps, and video content. It provides tools for ad trafficking, targeting, reporting, and optimization, allowing publishers to maximize their ad revenue by efficiently selling and delivering ad inventory to advertisers. It also facilitates programmatic advertising.
What other technologies are related to DFP?
DFP Competitor Technologies
Operative One
Operative One is a cloud-based advertising management system which directly competes with DFP.
DCM
DCM (DoubleClick Campaign Manager) is an ad server used for managing and tracking digital advertising campaigns. While part of the Google ecosystem, it can compete with DFP depending on the specific use case and integration needs.
Freewheel
Freewheel is an ad management platform, with overlap in functionalities provided by DFP, making it a competitor.
Wide Orbit
Wide Orbit offers advertising management solutions, including ad serving capabilities, which are in direct competition with DFP, particularly in the broadcast space.
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DFP Complementary Technologies
AdJuster
No summary available
AdJuster is used for aggregating and normalizing advertising data across multiple platforms, complementing DFP's ad serving functionality.
ADX
AdX (Ad Exchange) is Google's real-time bidding marketplace, often used in conjunction with DFP to monetize ad inventory.
MOAT
MOAT is an analytics and measurement platform, often used to verify ad viewability and performance within DFP-served campaigns.
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Which job functions commonly mention DFP?
Account Executive
139 Account Executive jobs mention DFP
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jobs on Sumble
Digital Marketing
51 Digital Marketing jobs mention DFP
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jobs on Sumble
Customer Success
74 Customer Success jobs mention DFP
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jobs on Sumble
Sales
203 Sales jobs mention DFP
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jobs on Sumble
Marketing
135 Marketing jobs mention DFP
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jobs on Sumble
Which organizations are mentioning DFP?
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