DFP Insights | Sumble

What is DFP?

DFP (DoubleClick for Publishers), now known as Google Ad Manager, is a comprehensive ad management platform used by publishers to manage and serve ads across their websites, mobile apps, and video content. It provides tools for ad trafficking, targeting, reporting, and optimization, allowing publishers to maximize their ad revenue by efficiently selling and delivering ad inventory to advertisers. It also facilitates programmatic advertising.

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What other technologies are related to DFP?

DFP Competitor Technologies

Operative One

Operative One is a cloud-based advertising management system which directly competes with DFP.

mentioned alongside DFP in 25% (106) of relevant job posts

DCM

DCM (DoubleClick Campaign Manager) is an ad server used for managing and tracking digital advertising campaigns. While part of the Google ecosystem, it can compete with DFP depending on the specific use case and integration needs.

mentioned alongside DFP in 4% (138) of relevant job posts

Freewheel

Freewheel is an ad management platform, with overlap in functionalities provided by DFP, making it a competitor.

mentioned alongside DFP in 6% (82) of relevant job posts

Wide Orbit

Wide Orbit offers advertising management solutions, including ad serving capabilities, which are in direct competition with DFP, particularly in the broadcast space.

mentioned alongside DFP in 3% (70) of relevant job posts